What is the best Blog post content automation tool?

With the rise of GenAI, many companies and also individuals ask themselves: Is there a way to streamline the task of creating blog posts?

Once you dive deeper into this topic you encounter a couple of challenges or questions that are popping up, like:

• How to make sure these blog posts adhere to my writing style?

• How can I automate this so I don´t have to start from scratch?

and most important of all:

- How do I make sure the brand reputation does not get damaged?

The Ultimate Showdown: Adobe Express vs Canva vs CASSI - Which Design Tool Reigns Supreme in 2024?

## 🎨 Choosing the Right Design Tool for Your Creative Arsenal

Screnshots from Adobe, Canva and CASSI

Let's face it, we've all been there – staring at a blank canvas, desperately trying to create that perfect social media post or eye-catching presentation. It's 2024, and the design game has never been more crucial. But with so many tools out there, how do you choose the right one? Today, we're diving deep into the world of design platforms, comparing the heavyweights Adobe Express and Canva, while introducing a new contender that's shaking things up – CASSI.

I've spent countless hours tinkering with these tools, and I'm here to spill the beans on which one might be your perfect match. So, grab your favorite beverage, and let's get into it!

###The User-Friendly Face-Off

First things first – how easy are these tools to use? After all, we're not all graphic design wizards.

Canva has always been the go-to for simplicity. It's like the friendly neighbor who lends you sugar – always there, always easy. With its drag-and-drop interface and a mind-boggling 125 million monthly users, it's clear that Canva speaks the language of the masses. Canva allows for the creation of assets in bulk, based on an excel sheet (CSV) file. This is handy for mass creation but every aspect of the brand needs to be manually entered, especially tone of voice and brand.

Adobe Express, the cool kid from the Adobe family, is now offering a unified editor that makes creating assets a breeze, whether you're working on videos, photos, or PDFs. They have numerous AI based tools like subject extraction and much more. They have a scheduler for the pre-planning of post which is extremely handy and let's not forget about their Firefly AI – it's like having a design genie at your fingertips. On the down-side, is that you still need quite a bit of graphical design expertise to use it and that the text generation capabilities are a bit sub-par if you are used to chatGPT and the likes.

But here's where CASSI enters the chat. Imagine having all of the top AI models at your disposal, all in one place. No coding required. It's like Canva's ease of use met Adobe's power and had a super-smart baby. CASSI is designed so that you inject your brand DNA and then let it automatically generate brand consistent content at scale: Text, Images and soon video and audio. CASSI is making the leap into AI-powered content less daunting for us mere mortals. CASSI's “Generators” come with built-in brand safety features, ensuring your posts always stay on-brand and automatically follow guidelines. This eliminates the need for constant back-and-forth with marketing for approvals - CASSI handles it all.

### Template Treasure Trove

Templates are the secret sauce of quick design. So, how do the contenders stack up?

Canva is the template king, boasting a whopping 250,000 free templates and over 400,000 premium options. It's like having a never-ending closet of design outfits. It is sometimes challenging to comb through the vast option and select which one can be adapted to your brand.

Adobe Express isn't slouching either, with over 63,000 templates that scream professional quality. Think of it as a smaller but more curated wardrobe. Again the challenge to adapt it to your brand stays the same.

CASSI takes a different approach. Once you have set up a Brand Theme, the “Generators” dynamically not just update their design but also the tone of voice, and even the entire content down to the image generated, all based on the brand guidelines. On top of it you can create advanced custom workflows with it´s no-code interface and fine-tune the Generator to be truly “your own”.

CASSI can even generate complete HTML pages, perfect for your blog.

With CASSI you're not just picking a pre-made design; you're crafting a process that suits your brand's unique voice. It's like having a personal stylist who knows exactly what you need before you do.

### The AI Advantage

In 2024, AI is no longer the future – it's very much the present. And this is where things get really interesting.

ADOBE EXPRESS

Adobe Express integrates Firefly AI, offering cool features like Text to Image. It's impressive, but it's just the tip of the iceberg. Firefly is perfect for going in and manually retouch and edit individual images for those final touches. This can be handy to reach 100% quality, but it is still quite a laborious process.

Pro´s 👍

• Great for graphics professionals

• perfect to get that 100% piece

• proven workflows

Con´s 👎

• hard to apply brand DNA for both text and images

• hard to scale

CANVA

Canva has its own AI tricks up its sleeve, with tools like MagicWrite and Magic Eraser. This again is great for that individual piece but hard to use at scale. Overall with Canva: They're AI tools are handy, but there is limited control.

Pro´s 👍

• Amazing selection of templates

• Easy to use, even if you are not a graphics wiz

Con´s 👎

• not really suited for content at scale

• hard to control the AI elements

CASSI

Now, CASSI – this is where it gets exciting. CASSI doesn't just use AI; it's built on leveraging and contextualizing the best AI tools out there. It's like having a team of AI experts working for you, creating content that's perfectly tailored to your brand. And the best part? You don't need to be a tech whiz to use it. Also as CASSI is using an AI agnostic approach, you always get the best AI for each task and always stay ahead of the competition.

Pro´s 👍

• Brand DNA infused in all outputs/AIs

• Brand safe outputs across the organization

• Utilize the latest GenAI tools for your brand

Con´s 👎

• hard to control the AI elements

• Not that well known

### The Verdict

So, which tool should you choose? Well, it depends on what you're after.

If you want simple, quick designs and have a "I'll know it when I see it" approach, Canva is your go-to. It has the “you can´t go wrong where the masses are” vibe to it. Proven and sturdy. While it is not perfect for blog creation, users can utilize the AI powered “MagicWrite” feature to enhance the existing text.

For those who need more advanced features and love the Adobe ecosystem, Adobe Express is a solid choice. Adobe's suite of tools is a favorite among graphic designers for its powerful features and flexibility. In the video editing world, Premiere stands out as one of the top choices, with few rivals matching its capabilities. For blog post creation though Adobe is a bit of a let down, as there is nothing similar to tools like ChatGPT of Claude that helps you create that one piece, let alone with your brand voice.Another concern is the contentious pricing strategy, which can see increases of up to 45% at once, often leaving companies struggling to sustain multiple licenses with their workflows heavily reliant on the Adobe Suite.

If you're looking to future-proof your blog post creation or brand safe content generation in general and want to harness the power of AI without the headache, CASSI is the new kid on the block you need to watch. It's not just about making pretty pictures; it's about creating a seamless content workflow that adapts to your needs, be it the next blog or that visually impressive social media post.

In a world where content is king, and time is money, tools like CASSI are revolutionizing how we approach text, design and content creation. It's not just keeping up with the Joneses; it's about staying ahead of the curve all while staying true to your brand.

What's your take? Are you ready to embrace the AI revolution in design, or are you sticking with the tried and true? Let us know in the comments!

Remember, the best tool is the one that works for you.

So don't be afraid to experiment and find your perfect match.

Happy blogging, folks!